Advanced Certificate in Digital Marketing & AI Strategies

The Advanced Certificate in Digital Marketing and AI Strategies at IIM Rohtak is a short-format programme aimed at marketing and business professionals who want to update their skills for a digital, data- and AI-driven marketing environment without enrolling in a full postgraduate management programme. The programme content typically covers core digital-marketing channels, search, social, content and performance marketing, alongside how artificial-intelligence tools are changing campaign planning, targeting, content creation and marketing analytics, delivered through applied sessions, case discussions and practical assignments rather than only lectures. It is designed for marketing executives, brand and communication professionals, entrepreneurs and early-career marketers who already understand basic marketing concepts and want to build on that with current digital and AI-specific techniques. Being an advanced certificate rather than a degree programme, it is shorter in duration and narrower in scope than IIM Rohtak's flagship management programmes, and successful completion typically earns a certificate from the institute rather than a formal degree. The exact structure, delivery schedule and evaluation method for each batch are set and published by IIM Rohtak, and the institute decides the batch size for each intake it runs. Any category-wise consideration for reserved seats, where the programme's admitting rules provide for one, follows the official notice issued for that specific batch rather than a split assumed in advance.